Learn How Good Humans Sell
Actionable, practical steps that empower sales professionals to embrace a positive sales mindset while driving outstanding results.
Stop struggling with negative thoughts that diminish sales effectiveness
Sales professionals struggle to believe that it is possible to be a good person and be wildly successful in sales. It’s no secret that “selling” calls to mind words such as pushy, aggressive, and sleazy. These negative thought patterns diminish overall effectiveness of even the most seasoned top performers, leading to devastating results.
Unleash Your Selling Potential
In the How Good Humans Sell program, Catherine Brown equips sales professionals to reimagine how they think of their work. Instead of fear, your team can cultivate healthy beliefs and unleash their selling potential.
Learn to cultivate positive beliefs that deliver superior results
Gain tools to overcome self-sabotage and imposter syndrome
Identify and reframe common beliefs held by sales professionals
Program Objectives
Increase your team’s confidence and reduce call reluctance
Develop a deeper sense of purpose so your team is proud to sell
What people are saying…
“Catherine and her teachings with How Good Humans Sell has been a nearly cathartic experience for our team and me. Many of the thoughts, ideas, and perspectives Catherine talks about are on the tip of your tongue or stored in the recesses of your mind. Her magic trick makes them reappear with more functionality and purpose than ever before. Catherine can engage on the individual and group levels like no other teacher we have ever worked with. How Good Humans sell helped us develop a plan and program around increasing the success and adoption for our team, and we are thrilled with the results.”
Evan Soltoff
Eggersmann USA, VP Operations
“Catherine Brown is a wonderful, heart-centered business coach... Catherine shows that how you think about selling is the key to improving your actual selling... Her stories to illustrate her points are fabulous as well! I highly recommend her.”
Kimberly O’Bannon
Network in Action, franchise owner
"Catherine is a top notch sales trainer with a unique spin on putting people first. Her book is an incredible testament to how all sales professionals should treat their craft."
Matthew Harms
Owner, Pen for Hire
"It's a big part of the ethos of our podcast, actionable stuff that people can take away and apply in their own business. This episode...is definitely one that, on it's own, will massively transform your business if you take Catherine's advice."
Neal Veglio
Making Conversations Count Podcast
MEET CATHERINE BROWN
I understand what it means to build a business during challenging times. I launched my first company with two little small boys at home in 2003, and I now run a sales training firm called ExtraBold Sales.
I am a veteran of more than 25 years of selling, recruiting, and fundraising with nonprofits. In my new book, How Good Humans Sell®, I combine sales best practices with psychology principles. My training includes research-based workshops that get at the heart of why people hesitate while selling.
I have a Bachelor's degree from Rice University in Houston, and trained in marketing through StoryBrand. I call Texas home along with my family and love taking walks, reading, planning my next globetrotting adventure, watching sci-fi with my family (#nerds), and hosting dinner parties. I’m active on LinkedIn and you can see more about me here.
The Proven Path to B2B Sales Success
In How Good Humans Sell: The Proven Path to B2B Success, Catherine Brown gives you actionable steps to change your own mindset and discover your greated purpose in selling.
When you order, you’ll get access to six bonus downloads that can help you immediately increase your sales success.
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