What starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales.

My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in selling as her father was co-founder of Miller Heiman. She has created a name for herself with her own firm and generously shares her wisdom in this episode.

Listen for Liz to explain what sales habits she considers to be so basic that she returns to them over and over again. You may just want to copy her!

If you're building the positive beliefs about sales, you're starting to look for ways to put those beliefs into practice by actually doing sales like a good human. What does that look like? In this episode, I share the actual steps I teach my clients. Not only do I teach these steps, I have been using them myself for over 25 years of selling. As you get busy, you'll see how important it is to keep your beliefs in focus every step of the way.

The A is for Action which is what a lot of salespeople really want to know about. We sometimes believe that if someone just tells us their steps and exactly what to say, we'll be successful. In this episode, you'll learn there's a little more to it than that and you'll be inspired to take action for yourself.

The E in B.E.A.R. stand for emotions. Whether we're aware of it or not, emotions are predictors of what we do in sales. If we interpret feelings as negative, we'll avoid doing the things that make us feel bad. However, in sales, sometimes we feel bad about things we that are necessary for our success. In this episode, I'll show you how I reframe my feelings so that I can do the necessary things that were once outside of my comfort zone. Over time, those sales tasks that once made me feel icky have become more pleasant to do. I want that for you too!

Priming is a powerful tool you can begin to use today to change what you do in sales for the better. It is a way to reframe negative beliefs and emotions. In this short Tuesday Tip episode, I'll share with you a scientific study that explains priming and two ways I use priming to sell like a Good Human. It is my hope that after listening to this episode, you'll have concrete ways to try priming for yourself.

Have you ever felt physical symptoms before you had to reach out to a potential client? You're in good company. Many salespeople do. However, that feeling may be keeping us from doing the work that brings in revenue. In today's tip, Catherine shares her strategy for overcoming those feelings so that sales work isn't sidelined.

The B for Beliefs in the B.E.A.R. model has lots of implications for us in sales. In this episode, we'll talk about what we believe we deserve to enjoy in life and our sales work. It'll get a little philosophical and make you consider what you believe deep down.

B.E.A.R. is an acronym that stands for B for belief, E for emotion, A for action, and R for results.

I learned about it from a podcast host and business coach, Mary Hyatt .

I like to teach about the bear model during sales training, because it's helpful to look and say, "I wonder what I'm believing when I decided to feel a certain way, which then led to certain actions, which lead to certain results?" And you can also reverse engineer it. You can say, "If I don't like the results I have, can I look back and study the actions I took." What was I feeling when I took those actions? And then what might that be telling me about my belief?

For this Tuesday tip, I'm going to share three words or phrases that I believe should be on the no-no list for us as professional sellers. Now there are more than three, but these are the three that come to my mind as the most common and things that I have to be quite vigilant to avoid because when you hear other people use them, It's so easy to pick them up and they become quite contagious!

I've talked and written a lot about how important it is to be careful with the words we use when talking to ourselves. The phrases and words I'm sharing today will help you better communicate with your clients and prospects.